Red Ruby Rouge

This Ireland-based online shop brings the best of NYC and L.A. fashion to the entire world!

We at LVCMag.com proudly introduce to you to Red Ruby Rouge. No, it’s not the latest blush color. It’s actually a unique online shopping experience that brings the finest designer brands from New York and Los Angeles exclusively to the UK and Ireland. This Belfast, Ireland-based shop gives everyone the chance to get lucky and snag all that good American designer clothing without having to cross the big pond. The best part of all is that Red Ruby Rouge ships internationally, as well. So whether you are from China or a little town in Nebraska, you can shop your favorite American brands and discover a whole lot more without making a trip out to a major city where shoppers are packed together like sardines.

Fiona Kennedy, owner and director of Red Ruby Rouge, makes shopping an easy task with an edited down and quite selective stock of one-of-a-kind designer pieces. Fiona lived in New York City for many years before moving back to the UK in 2007. Red Ruby Rouge was born after she realized all the amazing American brands that her own country did not easily have access to.

“I return to New York several times a year to source new up-and-coming designers, to view collections and to get inspiration from the city,” says Fiona. “We carry clothing, jewelry, and accessories collections from designers who are largely unknown and undiscovered in the UK – it’s an exciting challenge!”

All the brands featured on the website, such as Rebecca Minkoff, Myne, and Geren Ford, are chosen for their timeless designs and impeccable fabrics. Just glance through a selection of Red Ruby Rouge’s merchandise, and you will come across page after page of staples that will ease you seamlessly from one season to the next. There is something for every girl at Red Ruby Rouge, and everything is a reflection of America’s two most influential cities in fashion: New York City and Los Angeles.

“I was inspired to bring some of New York to the UK – it has been a home to me and is filled with such inspiring art, fashion, music and diversity,” says Fiona. “It has been lovely to bring just a tiny part of a boutique with the international feel of the city back to the UK.

“As to who the RRR girl is – she is every girl! We have fans from ages 16-60. Whether they love the quirky, vintage feel of Erica Weiner’s jeweler, the eternal chic of White + Warren cashmere, or the day-to-night bohemian beauty of Tucker’s prints, there is something for every girl.”

New York and Los Angeles are internationally known and broad in their scope of fashion trends. Now you can own a piece of these cities wherever you’re from thanks to Red Ruby Rouge. And even if you are already a born-and-bred New York City slicker or laidback California girl, there’s always room to fit in a little peaceful shopping experience that takes only a click of your computer mouse. With Red Ruby Rouge you don’t have to crawl into every nook and cranny of all the big city shops you hit up all the time. Everything you know and love about New York and Los Angeles fashion is all here in one easily accessible place!

If you ever happen to stop by Belfast, Ireland, you can visit Red Ruby Rouge’s storefront shop to experience the other side of its intimate shopping environment. Come in to browse its contemporary selection of products or set up an appointment for a special private viewing of your favorite brands. If you are shopping for someone other than yourself, you can be sure find the perfect gift for a friend with packaging to go along with it made anyway you want.

“Red Ruby Rouge exists both as a bricks and mortar boutique and as an online store,” explains Fiona. “We love having both perspectives of the business to build on and learn from. The most challenging part of running the online side of the store is the fierce competition.

“It’s important to find a niche, to find something that marks you out from the many other online retailers and we’ve been very fortunate to have so many beautiful collections on our designer roster whose fans are very loyal.”

Red Ruby Rouge believes in luxury for the masses and the disbursement of established American labels for the fashion savvy all over the world. Come see what the shop is all about by visiting it at www.redrubyrouge.com. And don’t forget to check out their blog, “Ruby Tinted Glasses,” at www.redrubyrouge.blogspot.com. You can also follow them on twitter at www.twitter.com/redrubyrouge to keep yourself on track with updates and new items added to the shop!

Published May 28, 2010 on LVCMag.com